EXCLUSIVE: Temporal’s CMO on why Premier League sponsorship beat traditional marketing
Temporal's Chief Marketing Officer, Clair Byrd, shares how the AI tech company assessed marketing options before deciding on sponsorship of Crystal...
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EXCLUSIVE: Temporal’s CMO on why Premier League sponsorship beat traditional marketing
Temporal’s Chief Marketing Officer, Clair Byrd, shares how the AI tech company assessed marketing options before deciding on sponsorship of Crystal Palace
Duracell’s Global CMO on why perception matters more than visibility
When shoppers stand in the battery aisle deciding between Duracell and a cheaper supermarket own-brand alternative, awareness is rarely...
Lidl and UEFA: When a sponsorship works, have the conviction to go all in
A partnership that's truly aligned and delivering fully against brand objectives is hard to find. If you're lucky enough to achieve one,...
JM Finn and Surrey: Proof that sponsorship value compounds
Long-term value beats new audiences. There is always a pull in sponsorship towards the new: new audiences, new platforms, new sports. More...
Jo Redfern on which audience assumptions no longer hold and what sponsors must do about it
Jo Redfern shares how audience media consumption behaviour is changing, which audience groups are shifting where and how quickly.
Exclusive: Callaway Golf’s Chris Gregg on why brand first beats product first in a crowded market
Callaway has prioritised brand over product to stand out in a crowded market, we spoke to Marketing Director, Chris Gregg to find out why
