JM Finn and Surrey: Proof that sponsorship value compounds
Long-term value beats new audiences. There is always a pull in sponsorship towards the new: new audiences, new platforms, new sports. More often...
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JM Finn and Surrey: Proof that sponsorship value compounds
Long-term value beats new audiences. There is always a pull in sponsorship towards the new: new audiences, new platforms, new sports. More...
Jo Redfern on which audience assumptions no longer hold and what sponsors must do about it
Jo Redfern shares how audience media consumption behaviour is changing, which audience groups are shifting where and how quickly.
Exclusive: Callaway Golf’s Chris Gregg on why brand first beats product first in a crowded market
Callaway has prioritised brand over product to stand out in a crowded market, we spoke to Marketing Director, Chris Gregg to find out why
Kia’s Marketing Director, Steve Hicks, on how the brand builds long-term value through partnerships
Kia’s Marketing Director shares how and why the brand has chosen to build a long term partnership in cricket rather than chase new audiences
Going the distance: Why racing’s true sponsorship value lies beyond the big festivals
The racing festival season has kicked off with Cheltenham Festival, and the next four months will see major races and festivals, including...
CEO Craig Scott on how Hill Dickinson assessed Everton’s stadium naming rights opportunity
Understanding why sponsors choose stadium naming rights is critical for clubs seeking long-term partners. While headline deal values...
