Coca-Cola’s Elodie Peribere on the changing behaviour of fans and how brands must adapt
Coca-Cola’s Elodie Peribere on adapting to a new era of football fandom and meeting fans where they are.
Activation
Best-in-class case studies and examples of brands that have successfully leveraged and activated sponsorship campaigns
Coca-Cola’s Elodie Peribere on the changing behaviour of fans and how brands must adapt
Coca-Cola’s Elodie Peribere on adapting to a new era of football fandom and meeting fans where they are.
EXCLUSIVE: ClearScore CEO Justin Basini on football, financial well-being and the company’s biggest sponsorship to date
ClearScore has re-entered the world of football sponsorship with a major new partnership spanning both the Emirates FA Cup and Adobe...
McLaren’s $100m Mastercard deal shows the power of brand value
McLaren Racing has secured the biggest commercial deal in its history, announcing Mastercard as the official naming partner of the team...
Have Dove made the strangest sponsorship story of the year?
In a sports marketing first, Dove Advanced Care Antiperspirant will take the court at the 2025 US Open as the tournament’s Official...
178 days to go: Inside Milano Cortina’s measured sponsorship push
With 178 days until the Winter Olympic flame is lit at Milan’s San Siro, Milano Cortina 2026 has confirmed 52 commercial partnerships:...
Why am I seeing Guinness everywhere in football?
Guinness’s recent surge into club football, with new deals expected in quick succession with Arsenal and Newcastle United, follows their...
