Activation

Best-in-class case studies and examples of brands that have successfully leveraged and activated sponsorship campaigns

For B2B brands, the ability to foster new relationships while strengthening existing ones is a key driver of growth. Sponsorship, and the...

B2B brands have long been present in sponsorship, but their role in the market is becoming more prominent. From professional services firms to...

For the past few years, sponsorship conversations have been dominated by one phrase: first-party data. Rights-holders talk about it in...

For B2B brands, the ability to foster new relationships while strengthening existing ones is a key driver of growth. Sponsorship, and the...

B2B brands have long been present in sponsorship, but their role in the market is becoming more prominent. From professional services...

For the past few years, sponsorship conversations have been dominated by one phrase: first-party data. Rights-holders talk about...

There are very few moments in sponsorship where fans give brands instant, unfiltered feedback, in real time, in front of a global...

Culture has become a defining battleground for brands looking to stay relevant in an increasingly fragmented media landscape. As fan...

I received a press release this week announcing Blueberry as the latest sponsor of the Australia SailGP Team. On its own, it’s a...

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