Opinion: Rory Natkiel on why creativity is the real bottleneck in sponsorship effectiveness
For the past few years, sponsorship conversations have been dominated by one phrase: first-party data.
Rights-holders talk about it in...
Activation
Best-in-class case studies and examples of brands that have successfully leveraged and activated sponsorship campaigns
Opinion: Rory Natkiel on why creativity is the real bottleneck in sponsorship effectiveness
For the past few years, sponsorship conversations have been dominated by one phrase: first-party data.
Rights-holders talk about...
“BORING!” Kia, the Australian Open and how not to engage fans
There are very few moments in sponsorship where fans give brands instant, unfiltered feedback, in real time, in front of a global...
A new chapter for Fuse as culture reshapes its leadership team and strategic approach
Culture has become a defining battleground for brands looking to stay relevant in an increasingly fragmented media landscape. As fan...
Has SailGP overtaken F1 as the best client hospitality in sport?
I received a press release this week announcing Blueberry as the latest sponsor of the Australia SailGP Team. On its own, it’s a...
Coca-Cola’s Elodie Peribere on the changing behaviour of fans and how brands must adapt
Coca-Cola’s Elodie Peribere on adapting to a new era of football fandom and meeting fans where they are.
EXCLUSIVE: ClearScore CEO Justin Basini on football, financial well-being and the company’s biggest sponsorship to date
ClearScore has re-entered the world of football sponsorship with a major new partnership spanning both the Emirates FA Cup and Adobe...
