Chaucer Group and Surrey CCC: Why B2B brands are turning to sponsorship
B2B brands have long been present in sponsorship, but their role in the market is becoming more prominent.
From professional services firms to...
Activation
Best-in-class case studies and examples of brands that have successfully leveraged and activated sponsorship campaigns
Chaucer Group and Surrey CCC: Why B2B brands are turning to sponsorship
B2B brands have long been present in sponsorship, but their role in the market is becoming more prominent.
From professional services...
Opinion: Rory Natkiel on why creativity is the real bottleneck in sponsorship effectiveness
For the past few years, sponsorship conversations have been dominated by one phrase: first-party data.
Rights-holders talk about...
“BORING!” Kia, the Australian Open and how not to engage fans
There are very few moments in sponsorship where fans give brands instant, unfiltered feedback, in real time, in front of a global...
A new chapter for Fuse as culture reshapes its leadership team and strategic approach
Culture has become a defining battleground for brands looking to stay relevant in an increasingly fragmented media landscape. As fan...
Has SailGP overtaken F1 as the best client hospitality in sport?
I received a press release this week announcing Blueberry as the latest sponsor of the Australia SailGP Team. On its own, it’s a...
Coca-Cola’s Elodie Peribere on the changing behaviour of fans and how brands must adapt
Coca-Cola’s Elodie Peribere on adapting to a new era of football fandom and meeting fans where they are.
