Activation

Best-in-class case studies and examples of brands that have successfully leveraged and activated sponsorship campaigns

When Kaspersky launched its partnership with Scuderia Ferrari in 2010, it wasn’t simply about brand exposure on some of the world’s fastest...

For brands bold enough to enter the arena of sponsoring extreme sports, the rewards of deep engagement, cultural relevance, and unforgettable...

In sponsorship, one golden promise makes the big money flow: exclusivity. The idea that your brand gets to own a space, be the one and only, and...

When Kaspersky launched its partnership with Scuderia Ferrari in 2010, it wasn’t simply about brand exposure on some of the world’s...

For brands bold enough to enter the arena of sponsoring extreme sports, the rewards of deep engagement, cultural relevance, and...

In sponsorship, one golden promise makes the big money flow: exclusivity. The idea that your brand gets to own a space, be the one and...

Often overlooked, sponsorship can be a powerful tool for employee engagement. Here’s how PostNL made it work.

When Tata Consultancy Services (TCS) first dipped its toe into marathon sponsorship back in 2008, few could have predicted just how...

Opinion: Vipul Londhe, Luscid. "The IPL isn’t just cricket — it’s culture. Now 18 seasons in, India’s biggest sporting event has gone...

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