Why IBM’s Wimbledon renewal is the sponsorship all brands should envy
IBM and Wimbledon have just extended their partnership for another multi-year term, taking one of sport’s most enduring...
Measurement
The latest thinking and expert opinion covering holistic sponsorship measurement, evaluation and tracking.
Why IBM’s Wimbledon renewal is the sponsorship all brands should envy
IBM and Wimbledon have just extended their partnership for another multi-year term, taking one of sport’s most...
Behind closed doors: What sponsors really think about measurement
On 27th November, The Sponsor hosted a Leaders Roundtable debate at the St James’s Club in Mayfair, where senior brand and marketing...
Arsenal’s sleeve sponsorship asset set to reach £20m as Visit Rwanda deal ends
Arsenal's sleeve sponsorship agreement with the Rwanda Development Board will end at the close of the 2025 to 26 season. The decision...
Where do you get your data? A guide to credible sponsorship measurement
When it comes to sponsorship measurement, rights holders and agencies have one thing in common: each of them has a vested interest in...
Attention, attitude, action: How DP World measures a global sponsorship portfolio
Discover how the DP World sponsorship portfolio is measured through its Attention, Attitude, Action framework, linking brand impact to business growth.
Media value vs market value: How to correctly price sponsorship
For decades, media value has been the go-to measurement for the sponsorship industry. The rise of AI-driven logo capture technology has...
