CEO Craig Scott on how Hill Dickinson assessed Everton’s stadium naming rights opportunity
Understanding why sponsors choose stadium naming rights is critical for clubs seeking long-term partners. While headline deal values attract...
Planning
Topics covering how to select the right partner and plan high-impact sponsorship campaigns.
CEO Craig Scott on how Hill Dickinson assessed Everton’s stadium naming rights opportunity
Understanding why sponsors choose stadium naming rights is critical for clubs seeking long-term partners. While headline deal values...
Sponsorship outlook 2026: The trends and market forces shaping the year ahead
Regulation, shifting fan behaviour, challenger formats and new market entrants. 2026 is shaping up to be a year of opportunity for brands...
Can a sponsorship marketplace finally work? How these two entrepreneurs are using audience data and AI to change the game
Two young entrepreneurs believe their audience-driven data approach might finally provide the clarity needed to build a working sponsorship marketplace.
Inside British Airways’ landmark Olympia naming-rights deal: Interview with AEG Europe’s Paul Samuels
British Airways has secured one of London’s most significant cultural naming-rights partnerships in years, becoming Founding Partner of...
Inside Audi F1’s new sponsorship: Exclusive interview with Perk CMO Jada Balster
Audi’s future F1 team has added Perk as its second sponsor, agreeing a multi-year partnership that will see the intelligent travel and...
Standing out through sound: Why live music deserves more consideration from brands
Live music offers brands a rare chance to connect through emotion, identity, and experience says Live Nation’s Lisa Lugo.
