How OVO is using music venues to make energy efficiency engaging

For most energy companies, telling consumers to decarbonise their homes or install a smart meter is a branding challenge. These messages, though important, are heavy. They demand action, understanding, and in some cases, significant change. But OVO has found a way to make this messaging not only accessible but something fans will actually line up for.

At the heart of this strategy is OVO Live, the energy company’s rewards programme in music, which offers exclusive access to live events at major cultural venues, including Co-op Live, OVO Arena Wembley, the OVO Hydro, and The O2. These aren’t your typical corporate partnerships — and that’s the point.