Climbing sponsorships could be the next big move for your brand

What happens when a subculture sport becomes an Olympic discipline, a $3.5 billion industry, and a Gen Z lifestyle touchpoint all at the same time? For climbing, it means a rare window where visibility is rising, audiences are premium, and sponsorship space is being snapped up. 

With 50 million active climbers worldwide, surging gym memberships, and a growing IFSC competition circuit, climbing is no longer niche. It’s mainstream and media-backed. The IFSC World Cup is now streamed globally, its YouTube viewership has grown 280% since 2019, and its Olympic debut in Tokyo drew millions.