Attention, attitude, action: How DP World measures a global sponsorship portfolio

Few brands manage a sports partnership portfolio as globally diverse as DP World. From the high-octane world of Formula 1 and the precision of golf to the innovation of sailing and the passion of cricket, the smart logistics giant leverages sport as a platform to communicate its role in enabling global trade.

Yet with such variety comes complexity. How does one of the world’s leading logistics companies evaluate, compare, and optimise partnerships that span continents, cultures, and sporting codes?