Using sponsorship to boost your employer brand

How is your employer brand? According to Glassdoor, the month of October is an important one for companies as employees decide whether to stay or leave before the long winter months. The changes to our personal and working lives since the pandemic have made millions of people reassess their careers and how they work. With so many talented individuals resigning or thinking about leaving, one of the biggest challenges facing organisations today is retaining and attracting top talent in a competitive environment. In this article, we examine some of the ways sponsorship can help supercharge your employer brand.

Hard work, high performance, determination and passion are often shown in their purest sense in the teams and individuals we sponsor. The highs and lows of any individual or team’s journey as they strive to achieve challenging goals should be shared with employees. They can be used as inspirational and motivational content in internal communications.