Business conference sponsorship: What brands really want (and what they don’t)

Business conference sponsorship should be one of the smartest marketing investments a B2B brand can make. They’re targeted, measurable, and — done right — put you in front of exactly the right audience.

Yet all too often, brands get sold a sponsorship package filled with "logo-on-a-lanyard" opportunities that do little to deliver what really matters: meaningful exposure, thought leadership, and new client connections.