Measurement

The latest thinking and expert opinion covering holistic sponsorship measurement, evaluation and tracking.

For decades, media value has been the go-to measurement for the sponsorship industry. The rise of AI-driven logo capture technology has only...

Yesterday, Manchester City and the Premier League drew a line under their long-running dispute over Associated Party Transaction (APT) rules. The...

When Carlos Alcaraz was asked at the Cincinnati Open to cover the logo on his Evian water bottle, he refused. The umpire insisted because Aquafina...

For decades, media value has been the go-to measurement for the sponsorship industry. The rise of AI-driven logo capture technology has...

Yesterday, Manchester City and the Premier League drew a line under their long-running dispute over Associated Party Transaction (APT)...

When Carlos Alcaraz was asked at the Cincinnati Open to cover the logo on his Evian water bottle, he refused. The umpire insisted because...

The upcoming Premier League gambling ban in the 2026/27 season is set to cause major financial disruption, according to research published...

The Sponsor has once again published its annual Premier League fair market sponsorship values research covering all 20 clubs'...

Sleeve sponsorship has quietly transformed from an experimental bolt-on into one of the Premier League’s most commercially powerful...

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