Crypto.com announces major UEFA Champions League sponsorship

Crypto.com has announced an exclusive multi-year partnership with the UEFA Champions League, becoming the first and only cryptocurrency platform to sponsor Europe’s most prestigious football competition. This groundbreaking deal comes at a time when many other cryptocurrency firms have struggled to maintain their high-profile sponsorships, with over £830 million in crypto sponsorship deals collapsing during the 2022/23 period.

While the cryptocurrency sponsorship landscape has been marred by instability, with major deals between crypto firms and top-tier sports teams falling apart, Crypto.com has managed to buck the trend. Where companies like FTX, Whalefin, and Digital Bits saw their agreements with teams like Scuderia Ferrari, Chelsea FC, and Inter Milan crumble, Crypto.com has not only maintained its existing sponsorships but has continued to expand its portfolio with some of the world’s most prestigious sports properties.