The new era of athlete sponsorship: From social media to broadcast powerhouses

Over 60 million people have subscribed to Cristiano Ronaldo’s YouTube channel in the last three weeks. It’s no longer just a social media presence; it’s a global broadcast platform.

This represents an unprecedented opportunity for brands to gain unfiltered access to a highly engaged global audience. However, success requires a thoughtful and creative approach. To learn more, The Sponsor spoke with Steve Martin, Founding Partner at MSQ Sport and Entertainment, to explore how brands can tap into this trend and what they should consider before entering the space.