178 days to go: Inside Milano Cortina’s measured sponsorship push

With 178 days until the Winter Olympic flame is lit at Milan’s San Siro, Milano Cortina 2026 has confirmed 52 commercial partnerships: 40 national sponsors across four tiers, 11 global Olympic and Paralympic partners, and its official hospitality provider. It marks a substantial increase on earlier in the cycle, particularly in mid-tier domestic sponsorships. So, what’s Milano Cortina's sponsorship gameplan?

At the top of the national structure are eight Premium Partners, including ENEL, Eni, Poste Italiane, Intesa Sanpaolo, Leonardo and Stellantis, representing sectors from energy and banking to transport and technology. Below them sit 8 Official Partners, 17 Official Sponsors and 7 Supporters.