October’s Sponsorship News

Greenwashing, sport washing and Kanye West. October was a month when some of the biggest brands in the business were caught up in sponsorship PR nightmares. Elsewhere, Ear to the Ground launched the third iteration of its Fan Intelligence Index, Müller terminates its sponsorship of UK Athletics and M&C Saatchi partners with VAMP. Here is your rundown of sponsorship news you may have missed from the month of October.

Brian Facer, Chief Executive Officer of British Cycling, has been forced to step down after a furious backlash following the governing body’s decision to sign an eight-year agreement with Shell. With Just Stop Oil protests also grabbing the headlines this month, is there a sponsorship opportunity out there where companies like Shell and BP can invest without receiving a negative backlash?