Revealed: Premier League Fair Market Sponsorship Values 2024

The Sponsor has published its annual fair market valuation of every Premier League club’s front-of-shirt and sleeve sponsorship assets. The results highlight that some brands are getting a great deal from their sponsorship while others are overpaying.

Fair market valuation in sponsorship refers to the income a team or event can reasonably expect to receive for its sponsorship on the open market without any existing associated party connections. Premier League fair market value (FMV) and Associated Party Transactions (APT) rules are in place to maintain the league's competitiveness by preventing clubs from inflating sponsorship deals with companies associated with their owners.