Shikenso challenges established players with bold move into European football

The landscape of brand logo tracking and sponsorship evaluation in sports has seen significant evolution over recent years, driven by advancements in artificial intelligence (AI) and machine learning. This field, long dominated by industry giants like Nielsen and KORE Software, now has a new challenger making waves—Shikenso Analytics. Founded in Germany in 2017, Shikenso has quickly established itself as a leader in esports, offering cutting-edge AI solutions for logo recognition and media exposure valuations. Today, the company has taken a bold step beyond the esports arena, securing a major partnership with the Belgian Pro League, marking its first foray into European football.

A major win in a competitive field