Sponsorship contracts: What could possibly go wrong?

During the hurried excitement and positivity of a new partnership coming together, when negotiating the finer details of rights packages, activation budgets and launch plans, it is often difficult to consider or even imagine what might go wrong and this is where pessimistic lawyers and a sponsorship contract come in handy.  Thankfully, at The Sponsor, we spoke with one such handy lawyer in Rob Powell, Senior Associate at Bristows, to get his advice on sponsorship contracts.

When entering a deal of significant value and duration, it is crucial, alongside all the hard work assessing and finding the right partner, conducting due diligence on them and aligning values, to also consider what might go wrong and how this might be managed in your sponsorship contract.