Toyota and the ECB: A lesson in global sponsorship that drives local sales
Toyota’s partnership with the ECB shows exactly how global partnerships can be activated to deliver local impact and increased sales.
National Campaigns
How OVO is using music venues to make energy efficiency engaging
OVO’s cultural venue sponsorships offer a powerful way to engage customers on energy efficiency — here’s how.
Aviva is using cultural sponsorship to reignite its brand and back the UK
Aviva has a long-standing presence in sponsorship, spanning rugby, football, athletics, and cycling. However, when those UK partnerships ended in 2018, a noticeable shift occurred.
“We began to see a gradual decline in brand health and a lack of differentiation in a crowded financial services category,” says Tom Whiteside, Head of Group Sponsorship at Aviva.
By 2023,...
How AO’s data-led approach is guiding the future of its sponsorship strategy
Behind the scenes of AO’s sponsorship decision making process leveraging data and scorecards to make smart decisions.
Padel: The sponsorship goldmine you might be overlooking
Padel is exploding. With over 25 million players worldwide and the number of courts growing at an astonishing 181% annually, this isn’t just another niche sport—it’s a movement. In Spain alone, 5 million people play padel regularly, making it the country’s second-most popular sport after football. Across Europe, clubs are struggling to keep up with demand, in the Middle East,...
