FIFA World Cup Sponsorship Report

It was Messi’s tournament on the field, but off the field, Budweiser successfully activated one of the most outstanding World Cup sponsorship campaigns of all time. World Cup sponsorship gives you brand awareness amongst an audience of over 5 billion worldwide, but which sponsors leveraged the opportunity the best? In this FIFA World Cup Sponsorship Report, we analyse and rank the sponsorship winners and losers.

Budweiser’s sponsorship of the FIFA World Cup 2022 is perhaps the best example of how to activate a global sponsorship campaign.