The brand ambassador checklist

What makes a brand ambassador partnership successful? Is it an increase in awareness? The ability to tap into hard-to-reach audience groups? Or the opportunity to enhance brand perception by piggybacking off admirable character traits? All are true, but not all brand ambassadorships are successful.

Appointing an ambassador is not without risk. So, before you jump into bed with a celebrity, you may wish to consider the below checklist to help you make the most of your partnership.