Sony to bring innovative changes to NFL as Official Technology Partner

Sony to bring innovative changes to NFL as Official Technology Partner

The National Football League (NFL) is replacing its traditional chain link measurement tool with Sony's advanced Hawk-Eye technology in a new sponsorship that marks a significant technological leap forward for the sport. This collaboration designates Sony as the NFL's official technology partner, introducing cutting-edge innovations that will enhance the game for fans, players, and coaches alike.

A Perfect Synergy: Sponsorship that Benefits All

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