Vhi’s Corporate Communications Manager, Niamh Walker, on alignment and activation with parkrun Ireland

At over 60 years old, Vhi is the largest healthcare insurance company in Ireland. In 2016, Vhi became Presenting Partner of parkrun, the free running event which sees competitors across 22 countries complete a 5k revery Saturday. In this interview we spoke with Corporate Communications Manager at Vhi, Niamh Walker, about how the alignment of both brands raises awareness of their collective aim of enabling healthier lives.

Alignment & Intention