Why fan media offers the most authentic sponsorship in football

For brands looking to engage with football fans, sponsorship of a Premier League club can be eye-wateringly expensive. But there’s an alternative, one that offers deep, authentic engagement with the same audience at a fraction of the cost—fan media. And when it comes to fan media, The Anfield Wrap (TAW) is the standout platform.

Football clubs have millions of supporters, but not all fans are the same. Casual followers catch the occasional match; diehards live and breathe the club. The Anfield Wrap attracts the latter. More than 11,000 fans have gone a step further by paying for TAW’s content—seeking out more than just match-day coverage and investing in deeper analysis, debates, and stories about Liverpool FC.